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Amplitude
Digital optimization platform for product and marketing teams
About Amplitude
Amplitude is a digital optimization platform combining product analytics, experiment tracking, and personalization in one tool. Its strength is behavioral cohort analysis. The Experimentation product lets product teams run A/B tests with statistical significance calculations. Also offers a recommendation engine for personalizing in-product experiences.
Key Features
- ✓ Behavioral cohort analysis
- ✓ A/B testing with stats engine
- ✓ Funnel and retention analysis
- ✓ User journey visualization
- ✓ Amplitude Recommend (personalization)
- ✓ Chart builder with shareable links
- ✓ Data export to Snowflake, BigQuery
- ✓ Segment and Salesforce integration
Pricing
Free (10M events/mo) / $49/mo Growth / Custom Enterprise