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Google Analytics 4
Free web and app analytics from Google
About Google Analytics 4
GA4 is Googles free analytics platform replacing Universal Analytics. Event-based measurement, AI-powered insights, and cross-platform tracking across web, app, and offline.
Key Features
- ✓ Event-based tracking
- ✓ AI insights
- ✓ Cross-platform tracking
- ✓ Real-time reports
- ✓ Audience builder
- ✓ Custom reports
- ✓ Explorations
- ✓ Data API
- ✓ Integrations (Google Ads, Search Console)
Pricing
Free / GA4 360 from $150K/yr