Alternatives
Google Analytics 4 Alternatives
Explore the best alternatives to Google Analytics 4. Compare pricing, features, and reviews to find what works for you.
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Plausible Analytics
Privacy-focused Google Analytics alternative
$9/mo (10K pageviews/mo) / $69/mo (100K) / Self-host from $5/mo
- ✓ GDPR, CCPA, ePrivacy compliant
- ✓ No cookie consent banners needed
- ✓ Lightweight script (1KB)
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Fathom Analytics
Simple, privacy-first analytics with no cookie notices
$14/mo (100K pageviews/mo) / $27/mo (500K) / $55/mo (1M)
- ✓ No cookie banner or consent required
- ✓ No personal data collected
- ✓ Real-time dashboard
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PostHog
Open-source product analytics with self-hosting option
Free (1M events/mo cloud) / Self-hosted free / $6/mo per seat Enterprise
- ✓ Event and funnel analytics
- ✓ Session recordings
- ✓ Feature flags with A/B testing
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FullStory
Session replay and digital experience intelligence for enterprise
$20/mo (based on monthly sessions) / Custom Enterprise
- ✓ Pixel-perfect session recordings
- ✓ Sessions IQ anomaly detection
- ✓ Rage click and error detection
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Mixpanel
Product analytics for understanding user behavior at scale
Free (100K tracked users) / $0/mo Startup / $75/mo Growth / Custom Enterprise
- ✓ Event and funnel analysis
- ✓ Cohort-based user segmentation
- ✓ Custom dashboards