About Mixpanel

Mixpanel is a product analytics platform built for digital products where understanding user behavior drives decisions. Tracks how users interact with your product, which features they use, where they drop off, and lets you build custom reports without writing SQL. JQL lets data analysts build complex behavioral analyses. The AI Features add session replay and cohort-based A/B testing.

Key Features

✓ Event and funnel analysis
✓ Cohort-based user segmentation
✓ Custom dashboards
✓ JQL advanced query language
✓ Session replay and heatmaps
✓ A/B testing with cohort analysis
✓ Data warehouse integration
✓ Mobile SDK (iOS, Android, React Native)

Pricing

Free (100K tracked users) / $0/mo Startup / $75/mo Growth / Custom Enterprise